Users would like to find apps quickly, and so do developer who’d want their apps or games easily found. However, it can be a daunting task for developers to get their application discovered among millions of apps on the Play Store. Now, in an attempt to boost their app’s ranking in search, Google will allow PlayStore developers to tag their applications with keywords to help discovery.
According to a report by 9to5Google, the ability to add tags on the Play Store arrived a few weeks ago. The feature gives Play Store the ability to compare a particular app with others and then decide where to place it.
Developers can choose up to 5 tags out of Google’s predetermined list of 150 tags, which can be found at the top of the tags section. Besides, developers can only change tags if they make noticeable changes to the app’s content or functionality.
For instance, a multiplayer racing game with classic cars is likely to have the tags Racing or Car Racing because that’s what the game is all about. Hence, the game should not have tags like Dirt Racing or Truck Racing because these tags do not reflect what the game’s true genre.
To access Tags, just bring up the Google Play console, then select Store Presence> Store Listing> Categorization> Manage Tags.
The ability to add tags with keywords will definitely improve application discoverability for developers. That said, we hope developers do not abuse the new system in an attempt to boost their app’s ranking on the Play Store.
