Google has been working on its Play Pass service for quite sometime now. The company recently confirmed that they are currently testing the service, though did not reveal any specifics about its release.
In case you didn’t know, Google’s Play Pass is a new subscription based service that will give members access to a plethora of popular apps and games that usually require recurring or upfront payment. As Play pass mebers won’t have to make any sort of payments with apps or towards in-app purchases.
According to sources, Google is currently testing the service with a monthly subscription plan of $4.99 a month. That said, the pricing could change by the time the service officially launches. Besides, a host of apps will be a part of Play Pass, which includes premium apps as well as several popular gaming titles.
Google’s Play Pass can be deemed as a direct rival for Apple Arcade, which is a similar service offering access to multiple apps for monthly subscribers. However, Apple Arcade subscribers can access the service across multiple platforms such as iPhone, iPad, as well as the Apple TV. As of now, it remains unclear if Google has similar plans. For instance, whether Play Pass apps can also be accessed via Android TV and so on.
However, industry experts are still skeptical whether Google’s plans to launch Play Pass would be a success. Now, this has much to do with the fact that unlike iOS users, Android users aren’t interested to pay for apps they want to use. In comparison, iOS users are more inclined pay for apps they use, hence an Apple Arcade sort of a plan can be a success on iOS.
